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These are the operating philosophies and principles that guide our internal conduct as well as our relationship with the outside world.
Mission first, people first
We focus on profoundly impacting those touched by cancer through delivery of our mission.
Create awareness and inspiration
The more people that know about our mission and service, the more people we can help and inspire.
Fundraising as mission focused
While personalized one-on-one cancer support always remains the primary focus, fundraising is essential to ensure we maintain ample resources to carry out our mission.
We strive to be inclusive, to build long-term relationships and to treat everyone with empathy and compassion.
Build alliances with everyone
We are happy to share and help any good cause. We don’t compete – we just hug back!
Stay relaxed, laid back and have fun!
While the work we do is serious, there’s a joy and fulfillment in making an impact in people’s lives.
Stay innovative and always improve
We believe in excellence and must never settle for being “good enough.” We set and exceed our own high standards in order to best help those touched by cancer.
Cancer is an equalizer. There’s no room for ego in the cancer fight.